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Now we will cover the importance of obtaining Backlinks

Backlinks, defined as links that point to your site on other sites, are one of the most important aspects to consider when optimizing your site for traffic. The more backlinks your site has, the higher it will rank with search engines. And, the more backlinks you have out there, the more people are bound to see your site. Thankfully, there are lots of great ways to obtain backlinks.

One way is to utilize forums and message boards, especially those that relate to your site in some way. You'll find that on these forums and message boards, you can use a signature. Make sure to read the policies of the site, and if they allow advertisements in the sig line, then by all means take advantage of this. By including your link in your sig line, then making a good number of regular, quality posts (no spam!) you will get more backlinks pointing to your site.

Another way to get backlinks is through link trading. Link trading is where you exchange links with another webmaster. This is especially effective if the sites you are trading with have a high Page Rank. One way to find websites to trade with is to visit webmaster forums. Many of these types of forums have a special section devoted to link trading. You can also search for sites that you feel are of good quality, then email the webmaster and request a link trade. Some webmasters will be happy to trade with you, some won't. In some cases, you can even purchase links on quality sites.

Then there's the directory route, another great way to get links. There are hundreds of different web directories out there where you can submit your site. Some of them cost money to list your site, while some of them are free. DMOZ is probably the best example of a free quality directory. Getting your site listed on directories can take time, especially if the directory is large, so be prepared to wait a few weeks.

Listing on directories serves several purposes. First, it allows people searching the directory a way to find your site. Second, it builds the quantity of quality backlinks you have.

Now, let's talk more about those free article directories -- one of the best ways to get backlinks to your website. There are probably hundreds of these sites out there, and you can submit to them all. The key is to write articles that relate to the topic of your site in some way. Then at the bottom of each article, you're given a space to include a short bio and the link to your site.

When webmasters come to these free article directories seeking free content, it's possible they'll use your article. So not only are you getting the backlink from the free article site, you're getting backlinks from all the sites that are using your free articles. These backlinks will improve your Page Rank, and people who read the articles may click your link and end up at your site.

Steve Renner
Author, Marketing Expert
Marketing Director
The Affiliate Community

by Steve Renner

Including Dynamic Content

Dynamic content is defined as that special something extra that keeps visitors coming back for more and makes your site more interesting. Dynamic content might be things like a message board, search box, polls, RSS feeds, and other fun extras. However, don't get carried away. If you have quality content on your site, only a few pieces of dynamic content are all that's necessary.

Buying Ad Space

Another effective way of driving traffic to your website is by purchasing advertising space. You can purchase ad space at a wide variety of places. For example, you can use the Google Adwords program. With Adwords, you bid on search terms and positions. When someone performs a Google search, they'll see the sponsored site adds on the right hand side of the screen. These are Adwords ads.

You can also buy banner ads on popular websites. Another great place to advertise is on blogs. There are thousands of popular blogs out there that can showcase your site ad for a fee.

Then there are ezines, which can also be great places to purchase ad space. When advertising in ezines, go for text ads rather than banner ads. It's a scientifically proven fact that people are learning to overlook banner ads, making them less effective than a simple text ad. One handy method of getting your site ad in ezines is to write for them. Often, ezine owners will trade you a little ad space in exchange for your article.

While purchasing ad space can certainly be an effective way to bring visitors to your site, let's examine some tactics that may not be so good.

One of them is buying credits at traffic exchange sites. These sites are usually looked down on by search engines, because it's like forcing traffic. Plus, the traffic you're getting is coming from other people who are only clicking through sites so that they can earn their own credits. What happens is a vicious cycle. Not only do you not get quality traffic, your site could get penalized or dropped by search engines. So be sure to steer clear of any site that guarantees you traffic in this way.

Now let's take a look at yet another way to bring visitors to your site -- with a press release.

Writing a Press Release

Press releases are basically announcements that are distributed to journalists, newspapers, websites, and periodicals. When writing a press release, keep the point of view in the third person and write an attention-getting yet informative article about your site and what it has to offer. To get your press release out there, try a site like prweb. This is not by any means the only press release site out there you can use -- with a simple search you can find lots of places to submit your press release.

Steve Renner
Author, Marketing Expert
Marketing Director
The Affiliate Community