Dot Com Incomer
Newsletter
February 6, 2007
ISSN 1705-9771
Publisher - Jim Austin
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WELCOME
Welcome to the Dot Com Incomer.
Today will be our last day (for a while) on the theme of writing Solo Ads and Sales Letters so be sure to check out todays two articles.
"10 Even More Secrets and Tips for Writing Better Solo Ads (Part 3)"
"How To Write Killer Sales Letters That Will Help Flood Your Inbox With Cash"
I hope you enjoy todays issue.
Please pass this newsletter on to anyone who you feel might benefit from
its content.
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IN THIS ISSUE
==> Consider This
==> Feature Article
==> Sponsor
==> Article #2
==> Sponsor Ad #2
==> Free Download
==> Legal Stuff
CONSIDER THIS
Shine, it's perfectly okay to do so.
FEATURE ARTICLE
10 Even More Secrets and Tips for Writing Better Solo Ads (Part 3)
Here are 10 even more secrets and tips for writing a better ‘Solo Advertisement'. This is part 3 of 3 articles that should be very helpful with improving all your advertising. This article will get into more advanced secrets and tips. But to write great ads all of these tips need to be a part of your ad writing process.
1) Use a testimonial – Testimonials work great on websites so why not use one in your solo ad? You can even use a short one as your subject line. With all the junk mail out there it's getting harder and harder for people to believe your advertisements. But by using a testimonial or two you just may make your ad a little more believable Try using one in your ad and see if you get more visitors to your website.
2) Add an extra bonus – You can also add an extra bonus offer in your ad. Then everyone who visits your website and buys your product or service would receive an additional bonus from you. Everybody likes bonuses, so this should help to get extra visitors to your website. Remember to only offer good bonuses – not something that's been around for a long time. Create a special report that's related to your product and now you have an exclusive bonus that no one else is offering.
3) Reduced price offer – Try offering a special discount only available from your advertisement. Have a separate website just for this ad that has the discounted price. Remember it doesn't have to be a big discount - 10 or 15% off would be a good incentive. Also make sure you write something like this in your ad: "for ABC Ezine subscribers only"
4) Use a limited time offer – Here is another good one. Have a limited time offer. Someone may read your ad and really like your product and say to themselves "I'll come back here later and buy this" – but that rarely happens. If you have a limited time offer then this may get them to your website right now instead of never. And to get even more visitors try using a limited time offer with the reduced price offer.
5) Add excitement – You have to add excitement to your advertisements. This is one reason why you should buy an affiliate product before you promote it. It's hard to write an ad for a product you've never seen or used. But if you buy the product and are excited about it then it'll be a lot easier to write a great ad.
6) Use bullets – Again because bullets work well on websites so you should try using them in your ads. A lot of people may just skim through your ads – so grab their attention with a list of benefits your product offers.
7) Use ‘firstname' – Whenever you can ask the owner of the ezine to add the subscriber's first name to your subject line and in your solo ad. Tests have proved this increases response rates tremendously.
8) Write like you talk – Write your solo ad just like you are talking to one of your friends. Don't use big words – use words a 6th grader will understand. Just be yourself. Another tip is to keep your sentences and paragraphs short so it will be easier to read. Plus be sure to use the word ‘you' often through out your ad.
9) Look like an article – If you can try writing your advertisement to look like an article. Give away a lot of good information in your ad and then towards the end ask them to visit your website to learn even more. Some people have had great success with this type of solo ad.
10) Pay someone to write – Remember you can always pay someone to write your ads for you. And you may find someone to write an ad that pulls 10 times more sales than the one you wrote. This would be absolutely priceless! But there's a wonderful feeling you get when you finally create a winning advertisement all by yourself.
Practice writing ads using this advice and you'll be writing better ‘Solo Advertisements' in no time at all. And when you finally write a great solo ad and send it to a proven related ezine it can make you money over and over again. Always remember these 3 things:
1) Have a great subject line.
2) Create a winning AD.
3) And make sure you have a proven website.
Duane Marx has written several internet marketing articles. Be sure to visit his website ‘Proven Ad Secrets’ at: http://tinyurl.com/ycg4tq to learn more about improving all your advertisements. Imagine sending all your ads to places with proven results!
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ARTICLE # 2
How To Write Killer Sales Letters That Will Help Flood Your Inbox With Cash
by Morten Olander
A powerful, well-constructed sales letter is undoubtedly one of the most lethal tools in an internet marketer’s arsenal. A sales letter enables you to present your sales pitch simultaneously, to millions of customers worldwide, without ever having to leave the comfort of your home. That my friends, is the sheer power a well-written sales letter holds!
In this article, I’m going to share with you 5 amazing tips that’ll help you churn out irresistible and compelling copy. Alright then, on with the show!
Amazing Tip #1: Craft a magnetic, power-packed headline!
Your headline is the most vital aspect of your sales letter. So much so, that copywriting gurus stress that you need to spend around 75% of your time in creating a killer headline. Reason? Simple. A headline will either make or break your sales letter. Yes, it’s that important!
Here are some great examples of attention-grabbing headlines:
‘The headline of this article! It sure caught your attention, didn’t it? Otherwise, you wouldn’t be reading this far!’
‘Announcing….for the first time ever! A revolutionary, one-of-a-kind shampoo that will banish all of your dandruff problems once and for all!’
‘5 sneaky copywriting secrets the gurus don’t want you to know!’
Well, why don’t you have a go, and come up with some similar headlines, if not even better ones?
Amazing Tip #2: Write a great first paragraph that will instantly grab your reader’s attention
Starting off your letter with a question is a good way of accomplishing what’s mentioned above. It’s an effective device to grab their attention and instantly engage your readers in a conversation. Let me give you a quick example:
‘If I can show you how to quadruple your wealth in just 3 weeks, would you give me a fair chance to explain it all to you?’
Another great way to start is by applying the shock-your-reader technique. Here’s an example:
‘I am writing to you because it’s a well-known fact that you are suffering from weight problems, and I’m confident I can help you out.’
Ok, that sure was a bombshell, right? Why? Because you’ve just told your reader that you know something embarrassing or damaging about him/her. Tell me, who would not continue reading from that point?
Amazing Tip #3: Sell benefits, not features
This is a common mistake most newbie copywriters tend to make, and need to avoid at all costs! You see, people don’t just buy things or products. They buy quality. Let’s assume you’re planning on buying leather seats for your car. Now you may not know this, but you’re not really buying leather seats; you’re buying beauty, comfort and prestige!
So make sure you spend some time on this aspect of your sales letter, so you can get it right on the first try!
Amazing Tip #4: Provide testimonials to back up your claims
The typical salesman is usually met with much skepticism, no matter how compelling his story and claims, and no matter how detailed and persuasive his description is. So
you will need famous and respected people—to endorse your claims.
For instance, if you are promoting a herbal cure for weight loss, it’s a good idea to include endorsements by top doctors, in your sales copy. Your readers will then be impressed and feel secure about buying the product you’re promoting.
Amazing Tip #5: Include a powerful money-back guarantee
This is absolutely vital, since you are basically requesting your reader, who may never have met you, to trust your claims and buy your product. And, as with everything else in your sales letter, you need to make your guarantee powerful and credible.
Your reader must feel safe that your claim is for real. You need to provide an unconditional, no-holes barred, iron-clad
guarantee. should be a stand-alone certificate, signed by the letter signer. It should appear to have real monetary value just by itself. This will grab the attention of your reader and reassure him/her.
Well, there you have it! Some absolutely essential armory in your copywriting arsenal. Now go forth and profit from it!
Article Source: TheArticleNet.com
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LEGAL STUFF
We accept no responsibility whatsoever for the content,
profitability or legality of any published articles or
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Although the articles have been selected for their content,
the publishing of such articles within this ezine does NOT
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